Zotlo

Unlock Smarter Decisions with Zotlo Analytics & Events

Track performance, understand your users, and take action—all with powerful analytics, real-time events, and detailed reporting built into Zotlo.

Get Started in Minutes
Why Analytics & Events Matter?

Understanding how your users behave, how your products perform, and how revenue flows is key to growth. Zotlo's built-in analytics and event tracking give you:

  • Clear Insights: Visualize subscription metrics, churn, renewals, and revenue trends.
  • Real-Time Events: Receive instant updates on key user actions like payments, cancellations, and renewals.
  • Smarter Decisions: Use data to optimize pricing, user journeys, and retention strategies.
Complete Reporting & Real-Time Visibility

  • Monitor Sales & Revenue: Access detailed sales reports, MRR, ARPU, retention, churn, and failed payment reasons.
  • Track Subscription Metrics: See subscriber growth, plan changes, upgrades/downgrades, cancellations, and renewals.
  • Analyze Traffic & Campaigns: Measure link visits, user behavior, country, payment methods, and platform breakdowns.
  • Measure Marketing Performance: Use UTM parameters to track campaign success and conversion.

All these reports and dashboards are available instantly in the Zotlo Console—no extra tools needed.

Event Tracking & Automation Made Easy

  • Receive Real-Time Events: Get updates on every critical action—subscriptions, payments, refunds, and more.
  • Send Events Anywhere: Forward events via webhooks or API to CRMs, analytics tools, ad platforms, and MMPs.
  • No-Code Integrations: Instantly connect to marketing and analytics platforms like Facebook, Google Ads, AppsFlyer, Adjust without any coding.
  • Trigger Automations: Use events to send emails, show in-app messages, or trigger remarketing flows.

Benefits for Every Team

Seamless growth for you, effortless experience for your customers

For Product Teams
  • Identify friction points in onboarding and retention.
  • Track user engagement and subscription behavior.
For Marketing Teams
  • Run targeted campaigns based on real-time events.
  • Measure performance with campaign and UTM tracking.
For Business Teams
  • Access real-time revenue and sales dashboards.
  • Monitor KPIs, churn, and growth in one place.
For Technical Teams
  • Access ready-to-use webhooks and event feeds.
  • Enable seamless integrations without complex development.

Ready to turn real-time data into growth?

Get Started Now